Paper with moving pictures

Johnston Press needs to make a digital future work - so it's probably good news that one of its weekly papers, The Scarborough News, is working with an app that uses the newspaper to trigger pictures on your mobile phone; elements of the page act like a sort of bar-code to trigger video content on the phone screen. Aurasma was developed by the late, and probably not lamented, Autonomy, now part of HP, back in 2011. Here's a demo of how it works, from way back then.