Wednesday, April 5, 2017

Winback through curation of customer journeys - or something

If you're not a fan of email updates, prepare to be upset by the BBC. They're hiring not one, but two Email Marketing Executives in the department of Direct Audience Engagement, on six-month contracts. I think, with the job graded at just Band 7, it's "executive" in the sense that you're on your own and expected to get on with it.

"You will manage the execution and deployment of a portfolio of end-to-end email marketing campaigns.

"You will use Salesforce Marketing Cloud to set up and deploy end-to-end newsletter and solus email marketing campaigns, while using diverse data sets and scoring models for list segmentation, audience profiling and contact targeting. You’ll research and curate newsletter content from an incredibly wide range of BBC products, brands and experiences. You will write copy and choose images. You will analyse campaigns, produce campaign performance reports and make recommendations for continuous improvement.

"This role will define contact strategies and execute respective customer journey and contact plans (e.g. welcome, retention, discovery, winback) using behavioural and usage data."

No comments:

Post a Comment

Other people who read this.......