Tuesday, March 14, 2017

Learning from the past

Davina McCall opened her Nightly Show account with an average of 1.8m viewers - an 11.2% share. The share is almost the same as Davina got in 2006, with eight chat shows on BBC1, commissioned by risk-taking Peter Fincham, in much earlier slots. The average figure declined from 3.5m to 2.2m over the run, and it wasn't brought back.

Davina can't really complain that the torrid Chelsea/Man Utd cup clash on BBC1 dished her chances; Broadchurch held up well, with a 6.76m average. 5 million decided Ms McCall wasn't for them, before she'd even started.

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