I'm not sure which groover at the Department for International Trade has doshed up the BBC for the first "BBC Music presents" tour of the United States. Could it be funky Dr Liam Fox or perhaps Happening Greg Hands ?
The tour will feature artists who've been supported early in their careers by the BBC - Spring King, Izzy Bizu and Sundara Karma. Three more tours will follow.
The venues - in New York, Boston, Philadelphia, Cleveland, Detroit and Chicago - are own by third partner Live Nation, through its House of Blues chain. The BBC shares some of their aspirations unedited in its press release notes...
House of Blues Entertainment is the country’s pre-eminent live music venue collection featuring state-of-the-art sound and lighting technology in one-of-a-kind custom-designed environments aimed to bring fans and artists together in unparalleled musical environments