New mission: To act in the public interest, serving all audiences with impartial, high-quality and distinctive media content and services that inform, educate and entertain.
New public purposes:
Providing impartial news and information to help people
understand and engage with the world around them
The BBC should provide accurate and impartial news and
current affairs to build people’s understanding of all parts of the
UK and of the wider world. Its content should be provided to the
highest editorial standards. It should offer a range and depth of
analysis and content not widely available from other UK news
providers, using the highest calibre presenters and journalists,
and championing freedom of expression, so that all audiences
can engage fully with major UK and global issues and participate
in the democratic process as active and informed citizens.
Supporting learning for people of all ages
The BBC should help everyone learn about different subjects
in ways they will find accessible, engaging, inspiring and
challenging. The BBC should provide specialist educational
content to help support learning for children and teenagers
across the UK. It should encourage people to explore new
subjects and participate in new activities through partnerships
with educational, sporting and cultural institutions.
Showing the most creative, highest quality and
The BBC should provide high quality output in many different
genres and across a range of platforms which sets the standard
in the UK and internationally. Its services should be distinctive
from those provided elsewhere and should take creative risks,
even if not all succeed, in order to develop fresh approaches
and innovative content.
Reflecting, representing and serving the diverse
communities of all the UK’s nations and regions
The BBC should reflect the diversity of the UK both in its
content and as an organisation. In doing so, the BBC should
accurately and authentically represent and portray the lives
of people across the UK, and raise awareness of the different
cultures and alternative viewpoints that make up its society.
It should ensure that it provides content and services that
meet the needs of the UK’s nations, regions and communities.
It should bring people together for shared experiences and help
contribute to the social wellbeing of the UK.
Reflecting the UK, its culture and values to the world
The BBC should provide high-quality news coverage to
international audiences, firmly based on British values of
accuracy, impartiality, and fairness. Its international services
should put the UK in a world context, aiding understanding of
all parts of the UK. It should ensure that it produces content
which will be enjoyed by people in the UK and globally.
White Paper word count: distinctive/distinction 155