The BBC has done much to publicise the Brompton bicycle in recent years, so might have a special place at the head of the extensive queue seeking exclusive access to its new factory in West London. Lo, the scoop was achieved on 22 May.
The company's boss Will Butler-Adams gave our video journalist Dougal Shaw an exclusive tour, which he filmed on his smartphone.
Yet Dougal was there on March 7th as well... was that, in some way, less exclusive ?
BBC News was given an early glimpse inside the company's brand new factory in west London, for this edition of CEO Secrets.
Follow video journalist Dougal Shaw on Twitter.