Monday, May 23, 2016

Context

When you launch (or relaunch) an expensive tv show, you want a good build-up. Top Gear Season 23, Episode 1 hits BBC2 at 8pm on Sunday, after highlights of the England v Wales rugby. It's up against the Antiques Roadshow on BBC1, and the British Soap Awards on ITV.

On BBC America, Top Gear comes at 9pm on Monday - and, thanks to advertising breaks, fills a one and a half hour slot. The all-British build-up includes an afternoon of back-to-back Mad Max films, and the completely American-apart-from-the-Minis 2003 version of the Italian Job.

Matt LeBlanc guests on Good Morning America this morning to promote the show; I'm guessing Chris Evans was busy.


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