Roy Greenslade in the Guardian reports a survey by analytics firm SimilarWeb which says that, in the UK, bbc.co.uk and bbc.com clocked up 18.9bn page views last year, 30% of the market, and way ahead of nearest competitor, msn.com, with 5.6bn.
In third place was DMG Media, whose sites include Mail Online, generating a 6.6% market share (4.1bn page views). Fourth was Trinity Mirror, which has 31 news sites, and in fifth place was theguardian.com.
The rest of the top 10 were the Telegraph, Sky, and (rather oddly, I must say) Polish publisher Wirtualna Polska’s wp.pl, another Polish site, onet.pl, which is published by Germany’s Axel Springer, and the aggregator NewsNow.
According to my Google Analytics, I clocked 106,513 page views over the year, and am ranked by Similar Web as the 481,947th most popular site in the UK. That must be wrong, too, eh ?
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