Whilst the new season of Dr Who may have launched a little more quietly than the BBC might have hoped (up against live rugby) at 4.64m viewers in the overnights, it's already ticking along nicely in catch-up, thank you - up to a total 6 million yesterday.
It's also done nicely for BBC America, delivering 2 million total viewers and 1.1 million adults 18-49 on Saturday. If you focus on viewers aged 18 to 49, it beat the four big networks, and came third overall in the timeslot, behind college football on ESPN and the finale of Sábado Gigante on Univision.
The 18-49 audience was nearly double the average of the last Dr Who season in the States.
BBC America put the whole of the first episode up on YouTube for free, just a matter of hours after the broadcast, (though it's blocked in the UK).
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