Freeview Play will launch in October, say Freeview and Digital UK.
The service provides a joined-up front end inside your telly to access catch-up and on-demand output from the UK's free-to-air services, from the BBC, ITV, Channel 4 and Channel 5. Some Panasonic sets already have the hardware built in, and will automatically update when the project goes live.
OK, so where's BBC Store ?
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