Facebook's new Instant Articles feature will pitch the BBC's emerging Newsbeat online service against content from the New York Times, Buzzfeed, The Guardian and National Geographic.
The idea is that, instead of hitting slow-loading weblinks when you're on the Facebook app on your smartphone, selected pages will be hosted on Facebook servers and load almost instantly. Facebook wins, because you spend more time in their world - and the content producers get to keep their ads on the pages. However, for the New York Times, the issues is trickier - if it's "free" on Facebook, why bother with a subscription ? And how will Facebook decide which content is promoted ?
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