Friday, April 17, 2015

Taking the ....

BBC World is to be allowed to trial product placement on programmes that are not designated as "news and current affairs".  According to marketing supremo Chris Davies (Latymer and UEA) it will be permitted on "a range of feature programmes focusing on topics such as sport, travel and technology. We already use sponsorship for these kinds of programmes."

BBC house organ cites "Working Lives" as one possibility.  I haven't seen these shows, but they are often presented by BBC Business hacks - and I find it hard to believe product placement is appropriate at all. Will sport programmes feature anchors drinking branded-coffee ?  Will travelogues all be fronted by Berghaus-ed presenters (oops, sorry, that already happens...)?

Those of you who travel will perhaps help to spot the first

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