Friday, April 10, 2015


Nervous times in the world of morning tv output. Good Morning Britain, still bumping along with an average audience of around 650,000 tries shock-jock Piers Morgan out next week, presumably to see if some of his 4.41 million Twitter followers will give it a go too. If it works, how will regular male host Ben Shephard (Chigwell and Birmingham) feel ?

It's only a week for Piers, who still likes to draw attention to the US resident status he's had since at least 2011.  It was in March 2012 that police first made editorial arrests in the News of the World phone-hacking case.

Meanwhile the transmission strategy for BBC News' new Victoria Derbyshire show is causing head-scratching. I can't find accurate figures for its impact on BBC2 (where it's ousted a range of life-style show repeats) but on at least one day this week, figures for the transmission on the News Channel in the slot have fallen behind Sky News, who've put on more viewers. Perhaps that's why Victoria was stressing they "do breaking news" to Steve Hewlett on the R4 Media Show.

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