Wednesday, March 25, 2015

Moving forward

Channel 4's right-on streak would probably shy away from instant re-employment of a puncher. ITV would like to step in, but might lose quite a bit of advertising from Peugeot and other manufacturers of reasonably-priced cars.

My money's on Channel 5 coming in with a global deal via new owners Viacom (who run MTV, and Comedy Central in the States, home of Jon Stewart's Daily Show until later this year). Clarkson, May and Hammond, plus Andy Wilman, are quite capable of further re-invention, and there are plenty of cheeky titles left - Second Gear, Stolen Gear, Low Gear, Wrong Gear, etc etc. On  that bombshell, as they say....

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