Wednesday, January 28, 2015

Puffery

"This is an exciting time to join the BBC as Marketing Executive in the News Marketing team". Not half, eh ? General Election year and all that. I quite fancied an executive position, but in the world of selling, things are not always the right way up...

Number 1 accountability: "Assist the relevant Marketing Manager and Head of Marketing in working upstream with stakeholders".  So it's more of a Marketing Assistant, it seems.

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