The BBC tries hard to develop its own big stars, placing up and coming tv and radio presenters across a range of networks and shows, to create momentum in their careers. Sometimes, I suggest, it tries too hard.
Alex Jones is getting more and more comfortable with the weird One Show agenda in the confines of the Broadcasting House studio - now quite capable of putting dodgy co-presenters at ease. But she's not at home alone on a big stage - cf the Edinburgh Commonwealth Games pop show, and Tumble.
Tonight, as part of the entirely admirable Children in Need night on BBC1, I fear we'll get too much Nick Grimshaw. If he works at all, it's on radio. His BBC3 panel show, Sweat The Small stuff, re-commissioned by Auntie for series 3 and 4, returned an audience of just 170k this week - 0.9% of the available audience. I'm nervous for him every time he's on telly - let's hope he exceeds expectations.
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