Tuesday, April 22, 2014

Embryonic

Somewhere hidden in ITV-land, the hosts of Good Morning Britain are up and about doing pilots ahead of next Monday's launch. So expect a dripfeed of pre-publicity photographs and interviews. And, this morning, the revelation of the new logo...



















I can sort of imagine the pitch: "It's like a speech bubble for the social media generation, with egg yolk connotations - and a hint of guitar plectrum. It says we'll be connecting with you at breakfast, and plucking at your heart strings with the best human interest stories".
  • 0840 update: Alternate take, from @blogmywiki: "It's a sunrise - but an anchored sunrise, a new dawn - with a point to make"

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