I can sort of imagine the pitch: "It's like a speech bubble for the social media generation, with egg yolk connotations - and a hint of guitar plectrum. It says we'll be connecting with you at breakfast, and plucking at your heart strings with the best human interest stories".
- 0840 update: Alternate take, from @blogmywiki: "It's a sunrise - but an anchored sunrise, a new dawn - with a point to make"
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